Lately everyone has complained about gas prices, I admit I am guilty of this at times, I wanted to post this article because for the most part it represents my views on our energy craving ways.

In business and life, finances drive evreything; a sad fact of life, but this has become our passion, our motivation, our livelihood. In life, if something is inexpensive, you will take it for granted and write it off as insignificant. It is not until our bottom lines are effected that we actually start to use our brains for solutions. For example, gasoline until more recently has been fairly cheap, everyone hopped on board and consumed it like nothing else. We've known for years this resource is limited, unfortunately this has come to bite us in the ass; our economy is so dependent on the resource, we are caught in a vicious cycle.

But have no fear, we as a people are innovative and will correct our mistakes as we have countless times in the past. This new age of higher oil prices is a blessing in disguise! You've seen it on wallstreet, i've seen it at work; companies are being creative, innovative, generating flexiblity to survive the next frontier of business and life as we know it.

Alcoa for example released horrid earnings for their energy intensive operations of aluminum processing. It took a quarter or two, but they are now on track with above expected earnings (but still very much effected by energy prices), and a new drive to compete. Also, My company more recently has created its first energy plan in hopes to reduce consumption and help our bottom line, maintaining our competitive edge.

I am excited to see how we as a society adapt to this new challenge; I welcome these higher prices! The road will be challenging and on the short term seem negative, but i encourage people to look forward and see what is possible with not just moral motivation but fiscal and economic pressures. Once again our economy will prove its resilience.